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Meet Ted Dhanik of Engage: BDR

September 24, 2012 by · Leave a Comment 

Ted Dhanik made his big splash in the internet industry when his advanced marketing efforts helped launch MySpace.com in all major markets. His latest endeavor, running his own integrated-media advertising company, is yet another testimony of Dhanik’s drive to be on the cutting-edge of online media. Whether it is developing and launching a new product or reviving an old one, Dhanik’s marketing tricks are always ahead of the curve. Here’s a look at the impressive company he’s running today and the road that led him there.

Along with co-founder Kurtis Rintala, Dhanik launched engage: BDR in 2007, and at a great time, too. He had just completed a five year stint at MySpace.com, where, in addition to launching the brand in its infancy, he was responsible for developing, producing, and acquiring content and promotion strategies. He was also the brain behind several MySpace brands, including the popular MySpace Celebrity concept.

But before he landed such a sweet position at MySpace, Dhanik worked his way up the industry ladder, proving his talents to the people who mattered along the way. From 2001 to 2005, he was the head of business development at LowerMyBills.com, where he was recruited from his previous employer (Nextag.com) to create and launch the company’s home equity product. LMB was not disappointed; in its first year, the new product earned more than $20 million, and the second year reaped $75 million for the company.

So what was Dhanik doing at Nextag that was so impressive to the people at LowerMyBills.com? Only helping the company grow aggressively enough to compete with industry heavyweights LowerMyBills.com and Lending Tree.

While Dhanik has an impressive resume, nothing compares to the arsenal of talents he displays at engage: BDR — talents which go above and beyond serving as President and CEO. For the past five years, Dhanik has also been responsible for overseeing the company’s strategic marketing department, sales and business development, client relationship management, and content acquisition. Kudos!

To learn more about Ted Dhanik or engage: BDR, please visit:

Ted Dhanik: Co-founder of engage: BDR

August 24, 2012 by · Leave a Comment 

Ted Dhanik is co-founder of engage: BDR, a digital advertising and marketing agency based in West Hollywood, California. As President and Executive Vice President of Business Development, Dhanik is responsible for managing strategic marketing, sales and business development, client relationship management, and content acquisition — a wide range of roles he’s been mastering since he began his career over 14 years ago.

Entrepreneur and marketing guru, Dhanik leads one of the first online media firms to provide marketing solutions for direct response marketers. So you could say he’s got a knack for marketing, and he’s definitely got the clientele to prove it. Engage: BDR serves advertisers and businesses of all sizes, including Google, eHarmony, Playboy, and Fox, to name a few.

Previously, Dhanik was developing strategic marketing projects at MySpace.com. While there, he worked side-by-side with founders Chris DeWolfe and Tom Anderson, and developed strategic on- and offline campaigns responsible for launching the company. Prior to his role at MySpace.com, Dhanik managed business development at LowerMyBills.com, where he also became a major player in the launch of the consumer lending program at NexTag Corporation.

Dhanik graduated from California State University at Hayward with a bachelor’s degree in Business Administration and Marketing. In addition to his responsibilities at engage: BDR, he is a member of various board of directors and advisors of major tech startups, including Schizo Picture, LottoGopher, and Fighter.

More about engage: BDR: Since its inception in 2007, the company has been providing unmatched marketing solutions for both national and international brands, with cutting-edge products always in the pipeline. Products include a full-service display network, video advertising, data sources for targeting, and a digital production studio. In May of this year, the company launched one of its most anticipated products, a real-time bidding (RTB) self-serve display platform called First Impression.

To learn more about Ted Dhanik, please see the following links:

Ted Dhanik: An Entrepreneur at the Forefront of Online Marketing

May 25, 2012 by · Leave a Comment 

Ted Dhanik is the president and co-founder of engage: BDR, Inc, a top-5 display network and technology startup located in West Hollywood, California, where he is responsible for overseeing strategic marketing, sales and business development, client relationship management, and content acquisition.

Dhanik has spent more than 15 years in the marketing and advertising world and has held several key leadership positions, including a five year stint at MySpace.com in Beverly Hills, CA, where he was responsible for developing strategic marketing strategies. Working closely with MySpace.com founders Chris DeWolfe and Tom Anderson, Dhanik built a combination of on- and offline strategies which successfully launched the brand in all major markets. During his tenure, he was also responsible for developing the MySpace Celebrity concept and many other MySpace brands. Also at MySpace.com, Dhanik created and scaled internal advertising performance methodologies which provided engagement for users and created awareness outside of its member base.

Prior to his position at MySpace.com, he oversaw business development at LowerMyBills.com. Under his leadership, the products he launched grossed more than $20 million their first year and $75 million the second year. Previously, he played a major role in the early development and launch of the consumer lending program at NexTag Corporation. He has also held senior positions at various other companies, including Xoriant Corporation and Atesto Technologies.

Dhanik began his career at Beyond.com/Software.net, where he worked in sales. Dhanik holds a Bachelor of Arts in Business Administration and Marketing from California State University at Hayward.

About engage: BDR: engage: BDR specializes in combining display, video, and braded entertainment into a single network to provide customers with the latest marketing solutions, advance technology, and custom programming. The firm’s products reach nearly 109 million unique users worldwide. In May 2012, engage: BDR launched a real-time bidding platform called First Impression. To learn more about Ted Dhanik, please read the following articles: