Ted Dhanik is the president and co-founder of engage: BDR, Inc, a top-5 display network and technology startup located in West Hollywood, California, where he is responsible for overseeing strategic marketing, sales and business development, client relationship management, and content acquisition.
Dhanik has spent more than 15 years in the marketing and advertising world and has held several key leadership positions, including a five year stint at MySpace.com in Beverly Hills, CA, where he was responsible for developing strategic marketing strategies. Working closely with MySpace.com founders Chris DeWolfe and Tom Anderson, Dhanik built a combination of on- and offline strategies which successfully launched the brand in all major markets. During his tenure, he was also responsible for developing the MySpace Celebrity concept and many other MySpace brands. Also at MySpace.com, Dhanik created and scaled internal advertising performance methodologies which provided engagement for users and created awareness outside of its member base.
Prior to his position at MySpace.com, he oversaw business development at LowerMyBills.com. Under his leadership, the products he launched grossed more than $20 million their first year and $75 million the second year. Previously, he played a major role in the early development and launch of the consumer lending program at NexTag Corporation. He has also held senior positions at various other companies, including Xoriant Corporation and Atesto Technologies.
Dhanik began his career at Beyond.com/Software.net, where he worked in sales. Dhanik holds a Bachelor of Arts in Business Administration and Marketing from California State University at Hayward.
About engage: BDR: engage: BDR specializes in combining display, video, and braded entertainment into a single network to provide customers with the latest marketing solutions, advance technology, and custom programming. The firm’s products reach nearly 109 million unique users worldwide. In May 2012, engage: BDR launched a real-time bidding platform called First Impression. To learn more about Ted Dhanik, please read the following articles: