By Ted Dhanik
Digital advertising is becoming more and more crucial for all different types of businesses today. The internet is the only place in the world where advertisers and marketers can easily reach billions of people every day through the simple click of a mouse. There are many different kinds of internet ads for businesses to use today. Two of the most popular types of ads today are Facebook ads and display ads. This blog will explain the differences between the two and the advantages of each.
As the amount of Facebook users continues to rise every day, it has become a popular medium for online advertisements. Facebook ads focus on generating a lot of traffic. Facebook ads use a user’s past searches and stored information to create tailored ads. These ads are designed specifically to interest and engage each particular user. Facebook monitors and tracks what the user “likes” and follows on their account. For example, if a client likes an airline’s page, the ads on their page will feature airline tickets and package deals.
Display ads function differently. Display ads require more thought than Facebook ads. Display advertisers invest time, energy, and money to research their target audience so that they can produce the most attractive ads. These ads are designed to interest a specific audience. Therefore, display ads are typically placed on websites that are targeted towards a particular demographic.
Facebook advertisements track the user’s activity patterns in the past. In contrast, display ads predict the future actions of consumers. Display ads also aim to convince the user to make certain choices.
Author bio: Guest post is provided by the president and co-founder of engage:BDR, Ted Dhanik. Dhanik’s company serves other advertisers and helps them come up with cutting edge marketing strategies. Ted Dhanik has over fifteen years of experience in marketing, business sales, and business development. Ted Dhanik has a wealth of knowledge when it comes to banner and display advertising.
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