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(Reuters) – Google Inc has morphed into Alphabet Inc. After U.S. markets closed on Friday, Alphabet replaced Google as the publicly traded company that will house Google's search and Web advertising businesses, maps, YouTube and its “moonshot” ventures such as driverless cars. Google's class A shares and class C shares will automatically convert into the same number of Alphabet class A shares and class C shares and start trading on the Nasdaq from Monday. The structural overhaul, announced in August, is intended to separate the company's core businesses from ventures such as the driverless cars, glucose-monitoring contact lenses and Internet-connected high-altitude balloons.

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Search engine Google has agreed to better inform users about how it handles their personal information after an investigation by Britain's data protection regulator found its privacy policy was too vague. The Information Commissioner's Office said in a statement that it required Google to sign a “formal undertaking” that it would make the changes by June 30 and take further steps in the next two years. The ICO investigation stems from a privacy policy implemented by Google in March 2012 that consolidated some 70 existing privacy policies into one and pooled data collected on individual users across its services, including YouTube, Gmail and its social network Google+.