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By Julia Fioretti BRUSSELS (Reuters) – The United States has set out limits to its use of data collected in bulk about European citizens after a new information-sharing pact was agreed this month, according to documents seen by Reuters. A clear explanation of what information could be used for — preventing its “indiscriminate” and “arbitrary” use — was a key condition of the new Privacy Shield framework that enables firms to easily transfer personal data to the United States. Under the deal, Washington agreed to create a specific new role within the State Department to deal with complaints and enquiries forwarded by EU data protection agencies.

By Yasmeen Abutaleb and Julia Fioretti SAN FRANCISCO/BRUSSELS (Reuters) – U.S. businesses from online coupon company RetailMeNot Inc to security software company Symantec Corp said a European change to rules governing transatlantic personal data transfers would hurt U.S. companies and called for a quick fix. An EU court on Tuesday struck down a deal to let U.S. and European companies easily transfer personal data between continents, leaving some U.S. companies concerned that they will be frozen out of the market or replaced by EU competitors. “The biggest fear is they'll lose the opportunity to provide data services in Europe,” said Emery Simon, counselor to BSA | The Software Alliance, an industry group for software companies such as Oracle , Salesforce and IBM .

By Julia Fioretti BRUSSELS (Reuters) – Google Inc is refusing to bow to an order from the French privacy watchdog to scrub search results worldwide when users invoke their “right to be forgotten” online, it said on Thursday, exposing itself to possible fines. The French data protection authority, the CNIL, in June ordered the search engine group to de-list on request search results appearing under a person's name from all its websites, including Google.com. Google complied with the ruling and has since received more than a quarter of a million removal requests, according to its transparency report.

By Julia Fioretti BRUSSELS (Reuters) – The European Union and the United States are close to completing negotiations on a deal protecting personal data shared for law enforcement purposes such as terrorism investigations, three people familiar with the matter said. The two sides have been negotiating since 2011 over the so-called “umbrella agreement” that would protect personal data exchanged between police and judicial authorities in the course of investigations, as well as between companies and law enforcement authorities. The protection of personal data in the United States has been a sore point in the EU since former National Security Agency contractor Edward Snowden revealed mass U.S. surveillance programs involving EU citizens.

By Julia Fioretti BRUSSELS (Reuters) – The European Commission will take into account increased competition from cable operators and alternative services such as WhatsApp when it overhauls Europe's telecoms rules next year, a move that will be cheered by the telecoms industry. A draft seen by Reuters of the Commission's strategy for creating a digital single market says telecom operators compete with “over-the-top” services “without being subject to the same regulatory regime”. The bloc's telecom firms such as Orange and Deutsche Telekom have long called for lighter-touch regulation, after years of declining revenues and competition from new entrants, to enable them to invest in network upgrades. Telecom companies point to increased competition from services such as Skype (owned by Microsoft ) and online messaging as a reason for easing the regulatory burden.