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Success of Pokemon GO adds impetus for change at Nintendo

July 17, 2016 by · Leave a Comment 

TOKYO/SINGAPORE (Reuters) – The phenomenal success of Pokemon GO and the surge in Nintendo Co's market value by $17 billion in just over a week has been seized upon by one of its most vocal investors to press for a change of strategy at the company. Until Pokemon GO, a mobile game, was launched just over a week ago, Nintendo had taken every opportunity to say its main focus was still gaming consoles, and games for smartphones were just a means to lure more people to them. Encouraged by the success of mobile games like “Candy Crush”, he has campaigned for years for the Japanese console maker to develop and sell games for platforms run by Apple and Google .

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Success of Pokemon GO adds impetus for change at Nintendo

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