A potential customer is perusing a website. And they are deeply involved in the content. The article or story is about to reach a pivotal moment. They hold their breath for the conclusion. And a pop up add comes to the surface and spoils their view. Most people have had this scenario happen to them. While it may be true that at times people have been intrigued by what they see in the pop up, more often than not, folks just become irritated and remind themselves that a website needs advertising to get by.
While a graphic-filled and dynamic pop up window can be a distraction, advertising doesn’t always need to be in an individual’s face to get a point across. Subtlety works as well, especially if the subtle nature is in accordance with a website’s context. A website dedicated to the poetry of Walt Whitman would be ruined by the presence of a feedback-filled pop up for an energy drink.
With the above in mind, sometimes quiet is best. A simple banner ad can do the trick, especially when the content of a website almost points to the very thing being promoted. Take the Walt Whitman scenario again. Advertising could actually enhance the experience of the website by leading a customer to a book or publishing company. This does a service not only to the visitor but to the company being promoted. It could almost state that the company understands the needs and desires of the customer.
And all of that could be accomplished by a simple banner ad!
This content was provided by Ted Dhanik. When considering the use of your advertising dollars, consult with Ted Dhanik to find viable campaigns to suit your company’s needs. Visit Ted Dhanik at his website for further information.
Comments are closed, but trackbacks and pingbacks are open.