Smell test for Indonesia’s motorcycle taxi candidates

By Heru Asprihanto and Nicholas Owen JAKARTA (Reuters) – So stiff is competition between Indonesia's motorcycle taxis app companies that new entrants are going to extreme lengths to stand out. Aris Wahyudi, the founder of the newest motorcycle-sharing company, reckons he has found a unique way to win business: not-so-smelly drivers. “We took the decision to do an odor test for our customers' satisfaction,” Wahyudi said, speaking in a sweltering basement car park, where prospective drivers are lining up to have their armpits sniffed as part of a selection test.

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Smell test for Indonesia’s motorcycle taxi candidates

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