It would be safe to assume that customers always choose a product or service from a brand rather than an unrecognized player in the market. There are times when we prefer finding bargains at the local flea market instead of going down to the mall, but that’s only for items that are within our budget and that we don’t expect to last too long either.
The difference between the two (in both cases) is the quality of the product offered, and often the quality standards to be met is measured by the ISO 9000 that is used to determine whether or not a particular service provider or product manufacturer follows effective procedures in putting out products or services of the highest standard.
Most recognized brand names in the market have gone through the rigorous auditing standards conducted by the International Organization for Standardization, and have not been found wanting. In other words, they have passed the stringent requirements of the audit, and in doing so are certified.
ISO 9001, which is a combination of ISO 9001, ISO 9002 and ISO 9003, was released in the year 2000 that put process management at all levels of management under scrutiny instead of just inspecting the quality of the final product. And since most small or medium-sized companies would like to get these certifications under their belt in order to build their brand, it is important to get acquainted with the ISO auditing process and guidelines with the assistance of an ISO 9000 Consultant.
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