Ted Dhanik is a founding partner of the integrated-media advertising company engage: BDR. Among other high-profile positions, Dhanik made headlines in the internet industry when his cutting-edge marketing strategy helped launch MySpace.com. Whether it is serving as president and executive president of business development at engage: BDR or managing client relationships, Dhanik has proven his skills as a major contributor to the world of online media. Here’s a look at how he got to be the head of his own company:
In 2007, Mr. Dhanik opened the doors of engage: BDR with the help of co-founder Kurtis Rintala. Kurtis is the COO of the company, while Dhanik oversees strategic marketing, sales and business development, client relationship management, and content acquisition. But before he launched his own company, Dhanik spent the previous five years working at MySpace.com. While at MySpace, Dhanik worked hard to come up with a unique marketing strategy — a combination of on- and off-line marketing campaigns — to help launch the brand in its infancy. He also contributed to developing several MySpace brands, including the concept for MySpace Celebrity.
But Dhanik was making headlines in the industry long before he started working at MySpace. In 2001, he landed the job managing business development at LowerMyBills.com. He worked there for five years. One of his main contributions to the company was developing and launching the firm’s home equity product. In fact, he was chosen to accomplish this task because of how well he had performed at his previous job at Nextag.com. His hard work paid off. LMB’s new product made more than $20 million in its first year alone, and $75 million the second year.
While at Nextag.com, and the reason why LowerMyBills.com recruited Dhanik, he helped the company expand large enough to compete with the top companies in the industry, such as Lending Tree and LowerMyBills.com.
To learn more about Ted Dhanik or engage: BDR, please visit:
- Ted Dhanik
- Engage:BDR Launches A Real-Time Bidding Platform With Direct Buying From Publishers
- Ted Dhanik a co-founder of engage:BDR, Inc.
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